IKEA is celebrating the launch of its furniture app Place with a match-making AR show. Titled “Matchers Keepers,” the two-minute films feature a host and either housemates or partners looking to create an optimal living space. The shorts are centered around the idea that interior tastes often differ, and agreeing on designs sometimes can build friction between those sharing the space.
The first example follows the story of two female housemates competing in the game show. They use the brand’s AR furniture app to choose a couch and where to place it in their house. The host then continues to guide them through round after round until they’re both ecstatically happy with how the space has turned out. With the tagline, “Create your happy place,” IKEA is demonstrating a creative way to integrate the new app into advertising.