First look: Zara opens ‘significantly upsized’ Liverpool ONE flagship

Zara has opened the doors to “its significantly upsized flagship” on upper and lower South John Street at Liverpool ONE.

The Spanish fashion giant’s new 42,000sq ft store has increased in size by 55% from 27,200sq ft – housing a larger collection of Zara’s menswear, womenswear, and childrenswear across two floors.

The retailer said that “together with a more spacious interior, the flagship places the customer experience at the forefront, adopting the brand’s latest innovative technologies such as self-service payment facilities”.

Liverpool ONE asset management director Rob Deacon said: “Liverpool ONE is defined by its leading mix of brands and ability to deliver the best of the best, and the opening of Zara’s significantly upsized regional flagship is the perfect example of this.

“Demand for Liverpool ONE is at an all-time high, with leading brands recognising its appeal as a destination for flagships and showcase spaces.

“2024 was a milestone year for big-name signings and 2025 will be our biggest year for openings yet, with Uniqlo, Sephora and TFG London set to make their debuts.”

The Liverpool ONE store revamp aligns with Inditex’s strategy of creating larger flagship stores for Zara, featuring enhanced brand experiences such as expanded product ranges and digitally enabled services.

The expansion also increases the total trading footprint of Inditex-owned brands within the scheme to 68,000 sq ft. Other group companies at Liverpool ONE include Bershka, Stradivarius, and Pull&Bear.

Source: Retail Gazette