In the midst of a rapidly evolving omnichannel world, a rock solid understanding of shopper behavior and their evolving expectations has never been more critical. OmniShopper 2016 is a world-class experience focused on how to translate shopper insights into dramatic growth opportunities for your business – anticipate and predict the future, generate fresh insights, create seamless and connected brand experiences along the complex shopper journey and increase basket growth at every opportunity – in-store, mobile and online.
The 2016 agenda is designed to elevate total store shopability – be that on-line, in-store or in-home – in order to stay relevant in today’s tech and shopper-driven retail landscape. With the constant threat of new, innovative categories and retail formats emerging as fierce competitors in an already cluttered omnichannel world, established brands and retailers are forced to take more risk in their approach to developing insight and activation strategies that define the future of commerce.
Available special discounts for GRA members!