FMCG evolving into a more competitive landscape

Coles emerges from hibernation, the dominant Woolworths machine gets the speed wobbles and IGA continues to have an identity crisis. The new kid on the block, AUDI, continues to leverage its extended honeymoon period as it prepares to open in SA and WA, and persistent rumours still do the rounds about another hard discounter, Lidl, opening an Australian office – now that will spice things up.