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Year: 2017

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  • 2017 Archives
11 April

Omnichannel retailing in Venice, Italy

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One of the special charms about the lagoon city of Venice is its many channels, or canals, both small and big. Innumerable bridges connect them to an open labyrinth of water, as well as traditional streets.
Source: iXtenso

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11 April

New coupon standard

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Coupons have been prevalent in retail for quite some time. In 2015, approximately 15 billion of them have been issued in the German market.
Source: iXtenso

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11 April

National payment procedures put to the test

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The politically driven revision of electronic payment transactions prompts action in the German payment market: national payment procedures increasingly compete against international payment services and new, contactless payment options.
Source: iXtenso

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11 April

In-store digital signage, how content fills the screens

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Digital signage solutions are becoming increasingly popular in stores because their content informs and entertains customers and supports them in their purchase.
Source: iXtenso

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11 April

Enticing customers to the POS with geo-fencing

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The demand for digital marketing strategies that can also be locally applied is growing. Location-based real-time communication enables retailers to bridge the gap between digital advertising and the offline behavior of their customers.
Source: iXtenso

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10 April

Villages Decathlon escalade ludique avec Hapik

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Quand le sport et la technologie se marient, cela donne Hapik. En s’associant à la start-up spécialisée dans l’escalade, les Villages Décathlon poursuivent leur objectif: faire du lieu de vente un espace de vie et d’expériences.
Source: Points de Vente

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10 April

Euro Shop jeux olympiques du retail

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Véritable baromètre des tendances, le plus grand salon international du point de vente, qui se tient tous les trois ans dans la ville allemande de Dusseldorf, mêle innovations, solutions, contacts et affaires.
Source: Points de Vente

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10 April

Enquete Start Up

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Start-up. Un mot magique qui fait rêver les étudiants et jeunes diplômés, les entrepreneurs et les grands groupes, les marques, les distributeurs.
Source: Points de Vente

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10 April

Ikea, a better public image and future

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Until recently the suggestion that a reporter might be granted access to Ikea’s inner sanctum would have been met with a firm “nej”.
Source: Monocle

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10 April

Autogrill, sustainability and tasty results

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Italy’s premier fast-food pitstop has hit the slow lane. Its restaurants are now embracing sustainability and provenance with tasty results.
Source: Monocle

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