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Year: 2016

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  • 2016 Archives
14 December

Responsible retail destinations

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Although every retail company is taking some steps towards becoming a environmentally responsible, some have infused it into their DNA. From Storai

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14 December

Mark Spencer’s ethical goals

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Marks & Spencer (M&S) was founded over 130 years ago in the UK and currently has 900 stores in the UK and over 460 stores across 59 territories in Europe, the Middle East and Asia: discovering its ethical measures. From Storai

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14 December

How to make a loyal customer

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Take note, an ICLP study found that given the many temptations in the market, 79% of Indian customers would cheat on their favourite retailers. From Storai

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14 December

H&M, a sustainability DNA

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H&M, the Swedish international retailer, is known for fashion and quality in a sustainable way. Sustainability is part of H&M’s DNA and it will continue its responsible retailing practices in India as it does internationally. From Storai

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14 December

Green retail, the facts that matter

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A Retail Industry Leaders Association (RILA) study found that retailers’ programs typically begin with a focus on their own operations—with an emphasis on energy and waste reduction in stores and distribution centers—and then turn to addressing the product and supply chain impacts. From Storai

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14 December

Digital adoption, the good fallout of demonetisation

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The recent demonetisation of Rs 500 and Rs 1000 notes in India has created panic among the population due to the deficit of physical cash in the market. From Storai

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14 December

Walmart designing the customer experience of the future

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During her Path to Purchase Expo keynote presentation in September, Walmart executive Jamie Sohosky discussed the new demands of the retail giant’s shoppers in an increasingly digital world and how Walmart is innovating to meet those needs. From Shopper Marketing Institute

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14 December

The latest social, local and mobile news in retail

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A roundup of social, local and mobile marketing activity at retail.
From Shopper Marketing Institute

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14 December

San Pellegrino rediscovers wandering thanks to a mobile app

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Nestle Waters brand expands its ‘The Life Deliziosa’ with Delightways mobile app. From Shopper Marketing Institute

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14 December

Mars and friends “Boo it forward” at Walmart

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Seeking to reach more shoppers earlier in the Halloween season, Mars Inc. recruited multiple manufacturers and an entertainment partner to build a large-scale program at Walmart. From Shopper Marketing Institute

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