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Year: 2012

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  • 2012 Archives
04 April

A domicilio si vende di più

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U- na crescita superiore alla media: così il canale delle vendite di cosmetici porta a porta ha chiuso il 2011 con un valore che ha superato i 428 milioni di euro con un incremento del 3,6% a fronte dell’aumento generale del settore dello 0,9%. E anche p

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04 April

A cena con uno sconosciuto

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Ecco la bella notizia: a tavola la gente ha smesso di sgomitare Al contrario, condivide, fa spazio, si lascia sfiorare. Basta tavolini silenziosi e a lume di candela, ecco i nuovi commensali accomodati attorno alla medesima mise en place, sconosciuti l’u

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12 March

Tesco launches coupon campaign

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Tesco launched a voucher offer to win back customers days after group chief executive Philip Clarke admitted coupons had made a difference as it lost out to rivals over Christmas.The retailer is offering £5 off a £40 shop next week to customers spending £

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12 March

Valori condivisi e ben comunicati

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“1B”^ossiamo distinguere le l^imprese dalla loro ra-JL gion d’essere primaria. Ne esistono due tipi principali. Il primo ha scopo puramente economico: produrre il massimo dei guadagni con il minimo delle risorse. Si cerca il profitto nel più breve tempo

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12 March

Unieuro le vendite non trovano la ripresa

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Restano al palo le vendite di consumer electronics nei mesi finali del 2on, e anche i primi dati del 2012 confermano un periodo che sembra essere tutt’altro che positivo. Sia i dati consolidati forniti da Gfk a tutto novembre 2on, che parlano di un calo

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12 March

Two new gilded ages create global pressure

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A decade ago, the economist Jim O’Neill served notice to the Western investment community that the world was being transformed by the rise of emergingmarkets. He dubbed the four behemoths the BRICs: Brazil, Russia, India and China. But there is another f

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12 March

Trend: dai convenienti agli ultra specializzati

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MONOMANIACALISe, da un lato, tramontano le formule “tutto sotto lo stesso tetto”, sostituite dagli ibridi “selezionati speclalty sotto lo stesso tetto”, dall’altro Iniziano a mostrare le unghie i negozi mono “azione”. Un buon esempio è quello nella

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12 March

Treasure island

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Ayear’s a long time anywhere in retail and to judge by the changes that have taken place in New York’s Manhattan Island, it’s almost half a lifetime. Whether it’s the arrival of a major Canadian retail brand, the first foray by department store operat

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12 March

Think local, think loyal

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Loyalty cards have brought big-name retailers a long way – from Boots to Teseo, the insight these schemes generate is now a crucial part of a successful retail business.If this power could be harnessed for the benefit of struggling smaller town”YOU NEED S

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12 March

The Tesco test

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If 2.3% does not sound like a lot, it is when taken in the context of the remaining 97.7%. And, if that is the amount that you are down against the previous year in the UK and your name is Tesco, it’s worrying for you and your investors.So much so that w

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