f • I volantino è un vecchio strumento di marketing, M ma ha un grande futuro davanti a sé se la distri-m buzione saprà alzare l’asticella della saturazione, m perché il consumatore ci sta dicendo che così com’è non ha più l’efficacia di un tempo”. Int
richtung, die Produkte in Regalen oder Displays mittels Federkraft oder auf Rollbahnen kontinuierlich – nach Entstehen einer Grifflücke – an die Front des Warenträgers schiebt. Die ersten, wenig praktikablen Vorrichtungen wurden bereits vor 90 Jahren entw
liconsumatori, chiamati a rispondere su quali fattori orientano le proprie . scelte dei canali e delle insegne dove fare shopping, mostrano di avere idee precise. A dare un’indicazione chiara al riguardo sono i risultati dell’Euro¬pean Best Brand Retail
Shopping mail, outlet, temporary store, shop online. Decisamente radicati nella territorialità italiana, questi ambienti di acquisto guardano all’estero ormai solo nel nome. Architetture diverse per beni e prodotti in vendita, ma non solo. I negozi, sian
when The Body Shop was founded in 1976 it had one mission: to bring ethicallysourced beauty products to the masses. Now, under its new boss, it is embarking on another – to better communicate that heritage in an increasingly competitive marketplace.’Look
H&M’s revelation that it is to launch a new fascia prompted the sort of excitement in fashion normally reserved for the latest catwalk sensations. The Swedish fashion giant has remained tight-lipped about its exact plans but confinned the chain would
Adepartment store might not be the first place you’d head for if you were in need of a pair of headphones or maybe a digital camera. After all, isn’t that what technology stores are for and won’t they have a better selection?Possibly, but following the
Hamleys’ Regent Street flagship store is being overhauled ahead of the Olympics to make it “the best toy shop in the world”.A £3m refurbishment, the first in 10 years, will be completed by June.The makeover of the landmark store and its products will “
Metro Group ha ribadito la necessità di focalizzarsi sul core business -l’ingrosso-per attraversare al meglio un periodo economico non certo facile. Lo ha fatto in occasione della conferenza stampa intemazionale di presentazione dei risultati di esercizi
Selfridges, Oxford Street The stores continue to evolve, to challenge themselves, and have creativity at their heart. The flagship store in London epitomises this. Whether it is adding theatre with the Wonder Room, designer galleries, pop-up shops for Dir