Être au bureau comme à la maison : les distributeurs de meubles voguent sur cette tendance et proposent des collections spéciales pour les professionnels. By LSA
François Feijoo, dirigeant d’Éram, vient d’être réélu pour deux ans président de Procos, la Fédération représentative du commerce spécialisé. From LSA
Discover the latest fashion, home and lifestyle trends through our spotlight on Milan Design Week 2018!
Omnichannel: It means something different to every retailer. But how many retailers are actually achieving omnichannel excellence?
Signage is an integral part of any retail environment. From VMRD
Macy’s iconic Flower Show that was started more than 70 years back as a tradition to welcome spring at the store at Herald Square involves a ostentatious presentation of flowers that run in their in-store VM and window. From VMRD
“We are going beyond product and price to information and expertise. How do we bring that to life across the entire store?” From Shopper Marketing
Not long ago, it would have been heretical to suggest that physical stores
could go the way of the dinosaur. From Shopper Marketing
Target used to think of its shopper as a suburban soccer mom and tailored all of its programs to her. From Shopper Marketing
As brand loyalty wanes, retailers chase those who are drawn to the next small thing. From Shopper Marketing