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Virtual Libraries

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28 June

Bringing mothers back to Mothercare

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New Mothercare boss Simon Calver was so determined to turn around the famous retailer that he tracked down the headhunter responsible for recruiting die role to tell him why he had to get the job.As a new father, he knew the brand and where it was going w

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28 June

Brand new Manchester

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MANCHESTER – Ordinare un pranzoal ristorante free flow e nell’attesa farsiun giro, perché quando il piatto è prontovibra un cercapersone appositamentedistribuito. Prenotare un personal shopperper il duty free. Farsi una dormitinasu una poltrona/letto nel

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28 June

Back in the game and hungry to win

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Eighteen months ago, few would have put money on JJB Sports still gracing the high street. The retailer was seeking a second CVA – one that many believed would be rejected – and another substantial handout from its shareholders. It looked close to curtain

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28 June

AMAZON: FATTURATO IN AUMENTO (+34%), UTILI IN CALO (-35%) Nel pr

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Amazon – leader mondiale nella vendita online di libri e prodotti multimediali – nel primo trimestre 2012 ha fatturato 13,18 miliardi di dollari registrando un. incremento del 34% rispetto allo stesso periodo dell’anno precedente (9,86 miliardi di dollar

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28 June

Al ritmo della brand experience

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Intorno al consumatore la marca _ ‘ costruisce “tutto un mondo”. La brand experience non è più filosofia, ma una pratica, che si concretizza in attività, strumenti e mezzi in grado di coinvolgere i clienti e i potenziali clienti, sempre più evoluti, pre

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28 June

Abbigliamento, mercato in chiaroscuro

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Crisi di liquidità, banche abbottonate,crediti e debiti hanno determinatouna battuta d’arresto sututto il sistema economico. Il settoredella moda e dell’abbigliamento vivein Italia una situazione in chiaroscuro.Nonostante abbia visto diminuireil numero

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06 June

L’avvocato al supermercato e all’asta

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Vè chi dice che i social net-^•work siano il futuro del mercato e su Facebook come su TWitter è sbarcato anche il mondo legale, attratto (molto) dalla visibilità e dalla possibilità di creare nuovi contatti. Mancava un tassello per adeguarsi al nuovo univ

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06 June

KFC

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insight research, kfc

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06 June

John Mackey

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IN 1978, JOHN MACKEY and histhen-girlfriend Renee Lawson opened their first vegetarian food store in an old Victorian home in Austin. They had modest ambitions: to make a living, have fun, and help a few people live healthier by eating better. A bearded,

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06 June

JD Sports on the hunt

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JD Sports Fashion is eyeing further acquisitions to fuel expansion despite its Blacks purchase hitting full-year profits.JD chief executive Barry Bown said the retailer was “not going to quell” its acquisitive nature.He said: “Retailers tend to come to

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