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Virtual Libraries

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17 March

Lumen Optical, Kildeer (Illinois, USA)

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Since its founding this past year, Lumen Optical (Kildeer, hi.) sought to redefine the conventional eye care environment. Presented with only a watercolor of a bespectacled woman – who the designers nicknamed “lumen” .
Source: VMSD

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17 March

Retailers living for the experience

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From indoor skydiving to movie theaters, retailers are proving consumers desire what experiental concepts have to offer.
Source: VMSD

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17 March

Voyage of digital discovery in AT&T’s new store (San Francisco, USA)

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Given the often kiosk-size nature of mobile phone and cellular service shops, a two-floor AT&T (Dallas) store measuring 24,000 square feet would be noteworthy in its own right.
Source: VMSD

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17 March

Foodland new store opens Honolulu (USA)

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Designing a new super-market concept is sometimes a test, but when more than a third of the space has to function as a gastronomy and food-to-go destination, then the proverbial “thinking caps” must go on.
Source: VMSD

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17 March

UGG surfs opens Walt Disney World Resort’s (USA)

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In 1978, Brian Smith arrived in Southern California from Australia with a suitcase filled with sheepskin surfer boots. Before long, the boots became a big hit, and Ugg was born.
Source:VMSD

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17 March

Os recados da NRF 2017

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KipTindell, da Container Store e chairman da NRF, deu um recado claro: o maior ativo da indùstria de varejo é a energia e o talento de sua força de traballio e produtos e serviços tecnológicos sào commodities, mas as pessoas nâo.
Source: SuperVarejo

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17 March

Monginis Cake Shop, sweet success

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Building a brand of national repute is not a cakewalk. But Monginis managed it with the right products, right partners and superior customer service – the perfect recipe for sweet success.
Source: Storai

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17 March

10 out-of-the box strategic alliances in retail

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Realising the need to join hands, firms are slowly getting comfortable with the idea of a quid pro quo with parties outside their usual value chain and are inventing new ways to form win-win relationships for the sake of profit and sustainability.
Source: Storai

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17 March

SO-LO-MO Central

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A roundup oí social, local and mobile marketing activity at retail.
Source: Shopper Marketing Institute

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17 March

Coca-Cola Active at Retail

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Coca-Cola Co. stayed at the top of shoppers’ minds in recent months by activating account-specific holiday and football programs at an array of retailers across various channels.
Source: Shopper Marketing Institute

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