During her Path to Purchase Expo keynote presentation in September, Walmart executive Jamie Sohosky discussed the new demands of the retail giant’s shoppers in an increasingly digital world and how Walmart is innovating to meet those needs. From Shopper Marketing Institute
A roundup of social, local and mobile marketing activity at retail.
From Shopper Marketing Institute
Nestle Waters brand expands its ‘The Life Deliziosa’ with Delightways mobile app. From Shopper Marketing Institute
Seeking to reach more shoppers earlier in the Halloween season, Mars Inc. recruited multiple manufacturers and an entertainment partner to build a large-scale program at Walmart. From Shopper Marketing Institute
P&G, Quotient presenters encourage CPGs, retailers to mine data and leverage technology. From Shopper Marketing Institute
When Tommy Bahama decided to refresh its look and introduce a new generation to the island-inspired lifestyle brand, Seattle-based MG2 designed not just one, but three new concepts for the brand’s retail stores. From Retail Environments
Changing retail needs have boosted sales of fixtures, digital signage, and mannequins. From Retail Environments
A jutting front window beckons visitors to peer inside, where elements of the luxury brand’s Portuguese origins are sprinkled throughout the 540-sq.-ft. retail space. From Retail Environments
In an age when trend setters tout the latest in megamalls and suburban shopping center reboots, the Westfield World Trade Center defies categorization. If anything, the new mall puts a different, more emotional face on retail. From Retail Environments
It’s a brave new world out there for store fixture design. These ever-present elements in brick-and-mortar retail spaces are doing more than just displaying product—they are helping to shape a more engaging customer experience. From Retail Environments
Signage and graphics will always have a place in retail. As their uses become more judicious, understanding best practices is more important than ever. From Retail Environments
In the recently released report, “The Growing Value Proposition for Video Analytics in Retail,” IDC Retail Insights Research Manager Robert Eastman describes how the value proposition for video in loss prevention is continuing with steady improvement in video quality and other capabilities. From NRF Stores