Consumer goods brands historically have been hesitant to invest heavily in emerging, untested technologies. But nowadays, investments in consumer engagement tools don't inexorably lead to unknown territory... Source: Path to …
A resume of Mc Donald's history, to understand how to be competitive in a market where the digital approach is now fundamental to win... From: Bloomberg Businssweek
Among retailers that sell groceries, Walmart has been head and shoulders above the pack in the reinvention of routine buying and selling. For this reason the company was elected "Retailer …
GCIS - China Report expanded the new retail narrative with a focus on customer experience in today’s technology-empowered world. It look at the current customer experience trends and how they …
Aldi ist seit zwei Jahren online auf dem chinesischen Markt präsent. Nun eröffnete Aldi in Shanghai seine ersten beiden physischen Filialen in China... Source: Store + Shops
Le 4 Casino in Paris ist ein innovatives Supermarkt-Konzept, das ganz auf eine smarte, gut situierte Urbane Klientel abgestimmt ist… Source: Store+Shops Download PDF
Le modèle des hypermarchés est, sinon en crise, au moins sujet à de nombreux questionnements. Cela lui impose de changer pour retrouver de l'attractivité... Source: LSA
En Europe et aux États-Unis, quelques enseignes physiques se sont alliées à Amazon, déclenchant immédiatement les cris d'orfraie de leurs concurrents... Source: LSA
L'enseigne a rénové son magasin du centre commercial des A Temps, à l'ouest de Paris, et en profite pour faire évoluer son dernier concept... Source: LSA
Canada Goose's CEO speaks about its business experience explaining how he has transformed a small family entrerprise into one of the most famous fashion brand in the world... Source: Harvard Business Review