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John Ryans Store of the Week, NikeLab 1948

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  • John Ryans Store of the Week, NikeLab 1948

John Ryans Store of the Week, NikeLab 1948

  • Date September 1, 2014
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Nike has always been as much about marketing as it is about sportswear, although it would probably strenuously deny this. But if you need proof of just how slick at appealing to niche segments the American brand and retailer is, a visit to NikeLab 1948 in London’s trendy Shoreditch shows what is possible.

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