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Why data is the key to engaging customers

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  • Why data is the key to engaging customers

Why data is the key to engaging customers

  • Date April 5, 2017
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The online experience has dramatically raised the bar for physical stores. Used to the convenience, personalisation and fun (by and large) of buying online, today’s digital consumers now want to find those same qualities when they shop in real life.
Source: Internet Retailing

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