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LEGO and Snapchat virtual pop-up store in London

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  • LEGO and Snapchat virtual pop-up store in London

LEGO and Snapchat virtual pop-up store in London

  • Date March 6, 2019

In an unexpected nod to the future of fashion, LEGO Wear and Snapchat have just launched a clothing store with no clothes in it.

Though the pop-up is physically empty of everything but a plinth-posted Snapcode (the company’s in-app answer to QR codes), the Snap-triggered portal allows shoppers to enter a virtual shop with an interactive DJ booth, LEGO bouncer, arcade machine, and – most importantly – exclusive products for purchase.

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