Global chain H&M has reopened its 2,300-square-metre Hammersmith store at Kings Mall shopping centre complete with a high-end aesthetic not dissimilar to its sister brand, &OtherStories.
Set over three floors, the new store features digital screens showcasing recent purchases shared using the #HMxME hashtag on Instagram and self checkouts for ease. Customers are also be able to place new online orders or collect an existing order from the in-store service desk.
Keeping to that trend of sustainability, the new store includes a Repair and Remake station, encouraging customers to keep garments for longer by mending H&M clothes. There is no charge for H&M Club customers. All customers may also access embroidery personalisation at the same station. In a first for the store in the UK, a permanent florist shop-in-shop is also present offering bouquets of seasonal blooms to match the botanical interior.