Adidas Opens Terrex Flagship in Shanghai

Adidas’ first specialist Terrex flagship store, designed to be a destination for outdoor enthusiasts, has opened its doors to the public in the heart of Shanghai, China.

Situated on the third floor of the Jingan Kerry Centre, the newly opened Terrex flagship store boasts a sustainable design concept alongside interactive digital technologies that are ‘pushing the limits of connecting the consumer experience with outdoor adventure,’ according to the company.

Native green plants have been utilised in the store to create a sense of an ecological outdoor scene. Furthermore, multiple interactive digital touchpoints are available throughout the location to enhance the customer’s experience. One such example is that customers can learn about a product from an interactive screen just by removing that product from the wall.

The Terrex Shanghai flagship store is home to a selection of technical outdoor products such as professional cross-country shoes, hiking shoes, outdoor accessories and other equipment.

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