H&M will introduce resale in Canada

This year, there’s been an avalanche of retailers getting into resale (Madewell, Harvey Nichols, Fabletics). The avalanche of clothes in our closets might be one reason why.

Anotha one: H&M will introduce a resale site—H&M Rewear—to Canada next month. TBD if it’ll expand beyond the Great White North, but that’s a possibility if things go well, the company told Business of Fashion.

You can already find plenty of H&M merch on platforms like Poshmark and ThredUp, but Rewear brings resale in-house (with the help of tech platform Reflaunt).

With that, BoF noted, comes the opportunity to court new customers—and work toward the company’s sustainability goals, like sourcing everything from recycled or eco-friendly materials by 2030.

• “What we’re not seeing in all of these announcements about circularity and resale is the work that actually needs to be done in the factories themselves that are producing these garments,” Maxine Bédat, founder of the New Standard Institute, told the publication.

But, but, but: There’s more green on everyone’s mind. “It’s not just the right thing to do, it also makes money for the brand,” Pooja Sethi, ThredUp’s SVP and GM of resale-as-a-service, told Retail Brew during The Checkout last month.—KM

Source: Morning Brew