New technology is improving retailers’ ability to keep own-brand products safer. From Store Brand
Bala Mallela, Director Senior en Category Management y Shopper Insight de Kimberly-Clark USA, comparte su mirada respecto del uso de los insights del shopper que influyen sustancialmente en el enfoque de las acciones de marca que la Compañía planifica para el punto de venta. From Shopper Marketing Spring
Retailers that focus on improving the perimeter shopping experience to be easier and more convenient will gain loyal customers. From Brand Store
Una profesional argentina emprende un viaje de varios meses por Extremo Oriente. Aquí, un resumen de las crónicas publicadas hasta ahora en Mch-la.com. From Shopper Marketing Spring
The new Hunter Qinza store takes the distinctive brand DNA of the London Regent Street flagship, using iconic references from the British countryside and reappropriating them in an urban setting that specifically channels the energy of Tokyo. From Retail Focus
With an upsurge in fitness wear and the line between fashion and activewear blurring, sports stores are upping the ante with a host of store redesigns and in-store experiences. From Retail Focus
Visible from the street, in the heart of the Marais district, the small entrance space Is dominated by a looming two metre sculpture depicting a priest by renowned skateboarder and artist Mark Gonzales. From Retail Focus
Luxury beachwear brand Heidi Klein has redesigned its Chelsea boutique In London In preparation for Its next phase of international expansion. From Retail Focus
In-store marketing success is built on understanding. From Retail Focus
Lidl aims to be Europe’s top private label grocer. From Private Spring Label