Si les stratégies d’expansion divergent, la question de la taille
et de la configuration du parc de magasins est au coeur des préoccupations des acteurs du retail. Pour résister à la crise et à la saturation de l’espace marchand, les enseignes devront passer par la segmentation et une révolution logistique. From Points de Vente
Défini comme la combinaison de l’intégration de méthodes géographiques à des outils statistiques afin d’optimiser les techniques marketing, le géomarketing n’a eu de cesse d’évoluer pour devenir aujourd’hui une des clés du Big Data. From Points de Vente
Hershey, the town’s namesake candy giant, saw sales fall in 2015 for the first time in more than a decade. From Bloomberg Businessweek
Once upon a time, Sears was the Amazon.com and Walmart of U.S. merchandising. Sears helped create the shopping mall in the 1950s, working with developers to build the retail centers that grew with the exodus to the suburbs. From Bloomberg Businessweek
The russian company is targeting a business ruled in many places by another American behemoth, Amazon.com, with a renewed bet on e-commerce as expansion in its search business begins to slow. From Bloomberg Businessweek
The success of the pop up store is the communication and its promotion. Nowadays the trend is to integrate off-line and on-line, to strengthen the brand relationship and the customers in order to increase the visibility and the brand awareness. From AN
Here are the top 10 franchises that are having the most success in appealing to millennial values and interests. From USA&Canada Business Review
Leading fashion retailers across the world are mimicking the online experience at their stores. No, they aren’t using tablets or screens to do that…From Storai
Steer clear of these top four misconceptions about digital that often prevent retailers from leveraging its full potential. From Storai
Red tape impedes grocers’ EMV card implementation with consumer data risk. From Progressive Grocer