Retailers should better leverage dedicated own-brand teams, consumer insights and new technology to streamline the branding process. From Store Brand
US retailer could leverage a favorable exchange date, equivalent quality standards and access to unique food products to forge fruitful partnerships with Canadian vendors. From Store Brand
Retailer tests program that offers rewards as well as usual coupons. From Shopper Marketing Institute
New platform turns slow summer period for chocolate into one of M&M’s biggest seasons at mass merchant. From Shopper Marketing Institute
A roundtrip of social, local and mobile marketing activity at retail. From Shopper Marketing Institute
Boosting search capabilities increases sales for Wayfair.com. From NRF Stores
Wearable technology migrates to the rest of the ensemble. From NRF Stores
Skepticism clouds ballyhooed ‘quick-dip’ card payment enhancement. From NRF Stores
Retailers are discovering the next step in personalized online customer service. From NRF Stores
Omnichannel’s pervasiveness requires an efficient strategy for processing returns. From NRF Stores
Is Amazon’s replenishment feature on the button? From NRF Stores
Brian Cornell, CEO of Target, addressed the market’s concern by introducing a compa-nywide “rebalancing” process, it will start with top-to-bottom reviews of underperforming departments. From The Shelby Report