The early promise of beacons for retailers was in their ability to trigger marketing messages to customers, but is their value more in the data collected rather than the offers pushed? From Internet Retailing
Internet Retailing investigates the issuue around marketing to shoppers via their mobile phones
Big data and earned media vie for dominance in the presidential election, and DR can apply similar tactics to help sell products. From ER Magazine
How can marketers effectively harness big data, turn reams of information into useful insights, and then apply it in the business world? From ER Magazine
La preponderancia de los dispositivos móviles frente a otros tecnológicos hace que los cambios que se vienen dando en la experiencia del consumidor se vuelvan cada vez más sofisticados. Mientras tanto, el uso crece más y más en la región. From En Retail
Aos poucos, a era do telefone vai ficando para trás, assim comoantigos negocios considerados analógicos. No lugar, surgem empresas novas e focadas na oferta de autosservico on-line. From Consumidor Moderno
Seguradoras estào se reinventando conforme nov tecnologias entram nos negóc e na vi da das pessoas. From Consumidor Moderno
Impulsionado pela ascensao dos smartphones e da conectividade vivida pelos consumidores, o relacionamento entre empresas e cuentes pode evoluir como nunca. É o due mostra o “cenário dos sacs”, o mais completo e exclusivo estudo de atendimento ao consumidor do brasil, produzido pelo cip. From Consumidor Moderno
Conscientes de que o consumidor está cada vez mais conectado, muitas empresas disponibilizam aos seus clientes a opgáo de realizar suas compras on-line. From Consumidor Moderno
The world’s biggest fashion retailer is thriving as rivals falter. “Everyone…is trying to replicate its design prowess”. From Bloomberg Businessweek
Startup Chewy has quietly built a gigantic thoughtfulness machine. “We keep profiles, we take notes. We know their pets’ names”. From Bloomberg Businessweek
The technology behind bitcoin could speed recalls. “That’s the difference between days and minutes”. From Bloomberg Businessweek