Brick-and-mortar retailers have a powerful tool to battle today’s increasing competition: the sales floor. It offers big opportunities to pique the curiosity of consumers and gets them excited right at the point of sale system and encourages them to buy.
Source: iXtenso
Lighting design has become a much-appreciated design element in shophtting to increase sales at the point-of-sale. Especially in supermarkets, a harmonious lighting concept can attractively stage all product sectors.
Source: iXtenso
On the sales floor, the wooden platforms on wheels are surprising eye-catchers. The shoes can be tried out on rustic, seemingly old leather benches in the back part of the room. The products are very generously displayed.
Source: iXtenso
The online market volume still grows steadily in Germany and is likely to break the 50 billion Euro mark for the first time in 2016.
Source: iXtenso
Major retail chains like Coop and Marks & Spencer are role models in many ways when it comes to sustainable retail. They heap awards and accolades for their responsible projects and approaches.
Source: iXtenso
One of the special charms about the lagoon city of Venice is its many channels, or canals, both small and big. Innumerable bridges connect them to an open labyrinth of water, as well as traditional streets.
Source: iXtenso
Coupons have been prevalent in retail for quite some time. In 2015, approximately 15 billion of them have been issued in the German market.
Source: iXtenso
The politically driven revision of electronic payment transactions prompts action in the German payment market: national payment procedures increasingly compete against international payment services and new, contactless payment options.
Source: iXtenso
Digital signage solutions are becoming increasingly popular in stores because their content informs and entertains customers and supports them in their purchase.
Source: iXtenso
The demand for digital marketing strategies that can also be locally applied is growing. Location-based real-time communication enables retailers to bridge the gap between digital advertising and the offline behavior of their customers.
Source: iXtenso
Quand le sport et la technologie se marient, cela donne Hapik. En s’associant à la start-up spécialisée dans l’escalade, les Villages Décathlon poursuivent leur objectif: faire du lieu de vente un espace de vie et d’expériences.
Source: Points de Vente
Véritable baromètre des tendances, le plus grand salon international du point de vente, qui se tient tous les trois ans dans la ville allemande de Dusseldorf, mêle innovations, solutions, contacts et affaires.
Source: Points de Vente