The goal is to distance the product from the concept of “drug” making it an element that is not only displayed on the shelf, but that controls the counter both as a novelty in the multicentrum line, and because it is able to provoke a purchase of ” impulse ” by consumers.
Furthermore, to satisfy the need to display very different quantities and combinations of products, a system of plastic components has been developed and that can be combined together in a rapid and variable way. Regardless of the aesthetic result, the project has made possible an optimization in economic and logistic terms. Since there was no pre-processing or bonding constraint between the components, they were able to ship all the separate and unassembled elements, reducing 60% of shipping costs from production to the assembly warehouse. The dry assembly system reduced processing times by 35% and made it possible to handle only the product references required by the market, eliminating storage costs.