P.O.P. made entirely through paper-printing techniques, except for the refrigerating unit. The INNOVATION of the P.O.P. is in its main feature to perform the same functions as a refrigerator, although not being a refrigerator itself. The cold comes out of the refrigerating unit and spreads vertically inside the display. Moreover, the LCD monitor display on the crowner can communicate with the final consumer in a different way: from the video projection, to ad hoc advertising spots, to information on the stock of the display to allow the operator of the store to “re-stock” the P.O.P. with missing products, etc.. Unlike traditional refrigerators, it is not necessary a dedicated transport, but a simple carrier. The “PLUG&PLAY” installation is easy to relocate in any corner of the store. The change of the paper-printing technique takes place in 5 – 10 minutes at most, impact on sales: from +17% to +55%. It is made from recyclable and eco-sustainable materials.