The exposition, which mimics Santa’s Toy Factory, includes gifts and the traditional Christmas socks. On the front there is a TV screen with Kinect that recognizes the human hand and allows to throw virtual snowballs at a snowman. On the front there is a TV screen with Kinect technology that recognizes the human hand and allows you to throw virtual snowballs to the snowman. The display is completely interactive, designed to be very steady and durable. Santa’s Toy Factory was designed and produced for the Coca-Cola Christmas campaign inside the stores.