Shopper Marketing creative – Alejandra Denda
What is the path to great shopper marketing creative? The main difference between general advertising and shopper creative is communicating a compelling action. Alejandra explains how to make it possible to drive sales and inspire shoppers in the most logical and creative way.
WHAT YOU WILL LEARN
– Shopper marketing creative strategy: from “good” to “great”
– The evolution of creative’s role
– How to move along the shopper journey
– The principles for best in class call-to-action
- Lectures 0
- Quizzes 0
- Language English
- Students 0
- Assessments Yes
Alejandra Denda is Shopper Marketing Director at Pinnacle Foods Group LLC, with over 20 years experience in Marketing, Shopper Marketing, Category Management and Business Development. She has worked for international and global brands across different markets and geographies, such as Clorox, Colgate-Palmolive and Telemundo.