COURSE DESCRIPTION
What is the path to great shopper marketing creative? The main difference between general advertising and shopper creative is communicating a compelling action. Alejandra explains how to make it possible to drive sales and inspire shoppers in the most logical and creative way.
WHAT YOU WILL LEARN
– Shopper marketing creative strategy: from “good” to “great”
– The evolution of creative’s role
– How to move along the shopper journey
– The principles for best in class call-to-action
