Elevating the role of the shopper – Christopher Brace
How can you elevate the role of the shopper marketing? To generate sales, marketing needs to evolve from the generating of transactions to the building of emotional relationships. Every company needs to develop a shopper marketing strategy to be competitive, but there are three main hurdles to starting it. Christopher analyzes these hurdles, providing solutions to overcome them, in order to elevate the role of the shopper.
WHAT YOU WILL LEARN
– How to develop a Shopper Marketing discipline
– How to eliminate internal confusion about what shopper marketing is
– How to pass the lack of process for building, majoring shopper marketing programs
– How to bring change in an environment
- Lectures 0
- Quizzes 0
- Language English
- Students 0
- Assessments Yes
Christopher Brace is founder & CEO at Syntegrate Consulting. He has held management positions in Shopper Marketing, Brand Management, Traditional Advertising and Promotions. His expertise is focused on creating value in the marketplace. He has spoken around the world at conferences in India, China, Singapore, Malaysia, Colombia, Russia, Carribean and Brasil. He worked for International Firms such as Kellogg’s and Unilever.